Sharise J Cunningham

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    Storytelling, the New USP of Marketing
    Sharise
    • Apr 22, 2019
    • 3 min

    Storytelling, the New USP of Marketing

    Marketers all know the time-honored USP as a brand's or product's unique selling proposition. While one's selling point is still...
    Of Protagonists and Peacocks
    Sharise
    • Feb 20, 2019
    • 3 min

    Of Protagonists and Peacocks

    This is not a Steinbeck novella, rather it is confirmation that I am not who I always thought I was. Let me explain. Today I was asked to...
    11 Tips to Make Your Newsletter a Must-Read (Part 2)
    Sharise
    • Feb 13, 2019
    • 4 min

    11 Tips to Make Your Newsletter a Must-Read (Part 2)

    Last week (hopefully) you joined me for the first part of this 2-part series on how to make your newsletter an indispensable must-read....
    
11 Tips to Make Your Newsletter a Must-Read (Part 1 of 2)
    Sharise
    • Feb 13, 2019
    • 3 min

    11 Tips to Make Your Newsletter a Must-Read (Part 1 of 2)

    I originally wrote this feature post a number of years ago. Back then it was intended for print newsletters. I happened to run across it...
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