Marketers all know the time-honored USP as a brand's or product's unique selling proposition. While one's selling point is still importan...

This is not a Steinbeck novella, rather it is confirmation that I am not who I always thought I was. Let me explain. Today I was asked to...

Last week (hopefully) you joined me for the first part of this 2-part series on how to make your newsletter an indispensable must-read. I...

I originally wrote this feature post a number of years ago. Back then it was intended for print newsletters. I happened to run across it ...