Marketers all know the time-honored USP as a brand's or product's unique selling proposition. While one's selling point is still...

I am a prolific procrastinator, especially of things I knowingly want to avoid (and probably many more things I want to avoid...

Just a note that current posts will be archived. 2020 was a lowkey one for The Word Chef but I'm coming back better in 2021. I know...

A unbiased review by someone whose owen both Vitamix and .BlendTec

This is not a Steinbeck novella, rather it is confirmation that I am not who I always thought I was. Let me explain. Today I was asked to...

Last week (hopefully) you joined me for the first part of this 2-part series on how to make your newsletter an indispensable must-read....

I originally wrote this feature post a number of years ago. Back then it was intended for print newsletters. I happened to run across it...